The Aerojet Visual Identity V2.0 project was crafted to elevate the image of a dynamic private aviation brand based in Odessa and Kiev, Ukraine. Specializing in private air travel with a fleet of Embraer Phenom 100 jets, Aerojet needed a brand that matched its values of precision, trust, and sophistication.The branding system features a distinctive logo paired with the slogan “Your Jet. Your Journey. Your Terms.”, reflecting Aerojet’s promise of personalized, high-standard air travel. The icon is minimal yet meaningful, designed to evoke motion, elegance, and modernity.The color palette is strategically selected:Corporate Blue & Sky Blue signal trust and ambitionFun Yellow adds a hint of optimism and luxuryBold Black & Jet Black emphasize technical excellence and exclusivityPure White & Cloud Gray contribute to a sense of calm and clarityTypography is based on Work Sans, a clean, modern typeface ensuring legibility and elegance across all formats.This identity system supports Aerojet’s brand as it expands across Europe and the Middle East, communicating a message that goes beyond flying—"From Runway to Cloud Nine."
