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Aerojet Private Aviation & Air Travel

Aerojet Private Aviation & Air Travel

Aerojet Visual Identity is a refined branding project for a premium private aviation company based in Ukraine. The design blends sophistication with clarity using a modern logo, elegant typography, and a balanced color palette that reflects reliability, luxury, and seamless travel.
Branding Logo Identity
Aerojet Private Aviation & Air Travel
The Aerojet Visual Identity V2.0 project was crafted to elevate the image of a dynamic private aviation brand based in Odessa and Kiev, Ukraine. Specializing in private air travel with a fleet of Embraer Phenom 100 jets, Aerojet needed a brand that matched its values of precision, trust, and sophistication.The branding system features a distinctive logo paired with the slogan “Your Jet. Your Journey. Your Terms.”, reflecting Aerojet’s promise of personalized, high-standard air travel. The icon is minimal yet meaningful, designed to evoke motion, elegance, and modernity.The color palette is strategically selected:Corporate Blue & Sky Blue signal trust and ambitionFun Yellow adds a hint of optimism and luxuryBold Black & Jet Black emphasize technical excellence and exclusivityPure White & Cloud Gray contribute to a sense of calm and clarityTypography is based on Work Sans, a clean, modern typeface ensuring legibility and elegance across all formats.This identity system supports Aerojet’s brand as it expands across Europe and the Middle East, communicating a message that goes beyond flying—"From Runway to Cloud Nine."
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