In 1970, the visionary businessman Mr. Nayef Abdullah Khattab laid the foundation for what would become a thriving family enterprise, managed in collaboration with his brothers. By integrating modern management techniques and customer relationship strategies, the group achieved consistent growth.
In 1992, the company entered a new chapter with the involvement of the next generation. Mr. Nayef appointed his eldest son, Akram Nayef Khattab, as Chief Executive Officer, while he retained the role of Chairman of the Board. Under their leadership, the group expanded beyond its original operations to include furniture and home appliances trading, and later added carpets and moquettes as a new business sector, marking a significant diversification in its portfolio.
