Alqadi Sweets
Founded by Hajj Nazmi Ali Al-Qadi, born in Nablus in 1904, Al-Qadi Sweets began in Jaffa and expanded to Zarqa in 1948, continuing its legacy today.
Client
Alqadi Sweets
Location
Amman - Zarqa, Jordan
Industry
Food & Beverage
Year & Type
— • Development
Project overview
Hajj Nazmi Ali Al-Qadi (Abu Khalil), born in 1904 in Nablus, is recognized as a key founder of Al-Qadi Sweets in Jordan. He began his business journey in Jaffa, Palestine, before relocating to Jordan. In 1948, he and his brother established the Hasba Al-Zarqa branch of Al-Qadi Sweets in Zarqa city. Today, his children and grandchildren continue the family tradition through Ibrahim Al-Qadi Sweets Company, proudly advancing the confectionery industry in Jordan and the Arab world with dedication and excellence.
Project goals
- Showcase Al Qadi’s product catalogue in a clean and appealing format
- Organize products into clear categories for easier browsing
- Improve brand presentation with high-quality visuals and modern design
- Enable simple updates through a WordPress + WooCommerce backend
- Enhance mobile usability for on-the-go customers
Key results / outcomes
- Improved browsing experience across product and category pages
- Higher engagement with image galleries and featured items
- Faster load times after optimization and plugin refinement
- Better search visibility through structured SEO implementation
- Easier catalogue management for the internal team
Our approach & process
How we understood the challenge, designed the solution, then tested and refined it.
1
Discovery & planning
For Al Qadi Sweets, we began by understanding the brand’s heritage, product variety, and the expectations of customers browsing traditional Arabic desserts online. The planning phase focused on organizing the catalogue into clear categories—oriental sweets, chocolates, trays, seasonal offerings, and gifting options—while ensuring that every item could be viewed easily with its details and images. We mapped the essential customer journeys, including browsing collections, viewing product details, checking ingredients, and submitting inquiries. This guided the structure of a WordPress + WooCommerce catalogue system that showcases products beautifully while supporting the brand’s identity and long-standing reputation.
2
Design & development
The website was developed on WordPress with WooCommerce configured as a catalogue (no online checkout), allowing visitors to explore products without enabling full e-commerce transactions. The design highlights warm tones, elegant typography, and strong product photography to reflect the premium quality of Al Qadi’s sweets. We customized the theme to include category grids, product galleries, optional variations, and inquiry buttons where needed. The layout is fully responsive, optimized for mobile, and built with reusable blocks so the team can update products, banners, and categories easily. The final result is a clean, tasteful catalogue experience aligned with the brand’s identity and customer expectations.
3
Testing & optimization
We performed thorough testing across product listings, gallery behavior, category navigation, and inquiry/contact flows. Mobile responsiveness was refined to ensure smooth browsing on smaller screens, especially for image-heavy products like trays and assorted boxes. Performance optimization included image compression, cache setup, and plugin audits to keep the catalogue fast and stable. SEO essentials—structured metadata, titles, clean permalinks, and alt text—were implemented to strengthen organic search visibility. Security enhancements and regular plugin hardening ensure reliable long-term operation. The final site provides a smooth, visually rich catalogue experience built for discovery and brand engagement.
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