In the discovery phase, we analyzed Breitling’s global digital presence, local market needs in Jordan, and the expectations of luxury watch buyers. This included mapping user journeys for enthusiasts, collectors, and first-time buyers, from initial brand discovery to boutique visit or purchase inquiry. We collaborated closely with the client to define the core objectives: reflect Breitling’s international identity, emphasize the official presence in Jordan, and connect the online experience directly to physical boutiques. Based on this, we created a site map and content structure that balances storytelling, product discovery, and contact touchpoints.

The design focused on a clean, immersive layout that gives priority to high-end watch photography, bold typography, and generous white space—aligned with Breitling’s global brand guidelines. Sections such as “Featured Timepieces,” “Choose Your Universe,” and “Our Story” were crafted to feel editorial yet conversion-oriented. On the development side, we built a fast, responsive front-end optimized for mobile and desktop, ensuring smooth navigation across collections and storytelling blocks. The architecture supports easy content updates, future AR modules, and potential e-commerce extensions while maintaining performance and security best practices.

Before launch, we conducted cross-browser and cross-device testing to guarantee a consistent experience on phones, tablets, and desktops. We validated critical paths such as homepage load, collection browsing, and contacting or locating the boutique. Performance optimizations were applied to media assets and page structure to reduce load times without compromising visual quality—critical for a luxury brand experience. We also implemented analytics tracking to monitor user behavior and identify opportunities for future enhancements, such as AR usage and engagement with featured timepieces.