Bullion
Premium mobile app for a UAE gold company enabling secure, seamless buying, selling, and management of gold investments with 24/7 self-service access.
Client
Ahmad Teremzavi
Location
Türkiye
Industry
Digital Investment
Year & Type
— • Development
Project overview
Bullion is a premium mobile application built to digitally extend a UAE gold company’s trusted brand into a secure, always-available investment experience. The app enables clients to buy, sell, and manage gold holdings with a smooth end-to-end journey designed for convenience, trust, and reliability. By shifting routine needs into self-service and delivering a consistent digital experience, Bullion strengthens customer engagement while maintaining high standards for uptime and security.
Project goals
- Reinforce digital trust to become a leading trusted gold platform in the UAE
- Provide 24/7 access to gold products and services via mobile
- Deliver a seamless, secure end-to-end transaction journey
Key results / outcomes
- Reduced routine customer service inquiries by 30% through in-app self-service
- Achieved 99.9% uptime with zero critical security breaches
Our approach & process
How we understood the challenge, designed the solution, then tested and refined it.
1
Discovery & planning
We defined the core investment journeys users expect from a digital gold platform: onboarding, product discovery, transactions, portfolio visibility, and self-service support. Planning prioritized trust signals, security requirements, and frictionless flows to support 24/7 usage. Success metrics were aligned with customer support deflection, availability, and security performance.
2
Design & development
The app experience was designed to feel premium and confidence-driven, with clear transaction steps and an intuitive portfolio view. Development focused on enabling a complete mobile transaction flow, supporting self-service actions that reduce dependency on customer support, and ensuring stable performance. The overall system was built to preserve brand trust digitally through consistent UX and strong operational reliability.
3
Testing & optimization
Testing focused on transaction reliability, performance under load, and security hardening across critical flows. Optimization ensured a stable, responsive experience with high availability. Self-service features were validated to reduce routine inquiries while preserving clarity and user confidence during key actions.
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