This case study highlights the creation of the Zero Waste City visual identity—an initiative aimed at promoting sustainability and circular economy practices within urban environments.The logo design is a bold geometric composition that integrates four circular arrows to represent the core sustainability loop: Reduce, Reuse, Recycle, and Recover. These dynamic elements signify continuous improvement and environmental commitment. The enclosing square shape reflects Dubai’s iconic urban structure and precision in planning, tying the brand to the smart city ethos.The color palette reinforces the environmental vision:Sustainability Green for nature and eco-consciousnessFuture Blue symbolizing progress and innovationStructure Light and Tech Grey for modern urban planningTypography is clean and modern, relying on Work Sans to deliver accessibility and clarity across mediums. The visual identity is both functional and symbolic, built for scalability in awareness campaigns, digital platforms, and community programs.With the slogan “Reimagine. Reuse.”, this identity supports a vision where sustainability is not just a policy—but a lifestyle embedded into city living.
