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Eterno Medical & Interior

Eterno Visual Guidelines ensure consistent brand identity across platforms and materials, helping designers, marketers, and partners maintain a cohesive, recognizable brand presence.

Client

Eterno Medical & Interior

Industry

Medical

Year & Type

Development

Eterno Medical & Interior - Case Study by TruTed

Project overview

As a premium provider of dental supplies and interior design solutions, Eterno is committed to delivering high-quality, reliable products that cater to the modern healthcare professional. From state-of-the-art dental implements to beautifully designed, functional interiors, Eterno ensures that each solution supports both precision in care and elegance in environment, promoting comfort, trust, and luxury. Eterno’s visual identity is meticulously crafted to reflect the brand’s core values of modernity, sophistication, and functionality. The design seamlessly integrates contemporary elements with subtle references to medical heritage, creating a timeless and memorable appeal that resonates with healthcare professionals and patients alike. The Philosophy Behind the Logo: The logo of Eterno represents the brand's essence and values through a refined and balanced design. Drawing inspiration from the concept of precision and care, the logo encapsulates the harmony between high-end medical technology and elegant interior solutions. It reflects Eterno’s dedication to crafting environments and products that not only serve a functional purpose but also provide a luxurious and comforting experience. The side elements of the logo symbolize the founders’ vision for Eterno—“Ms. Roua” and “Mr. Majd Rouad”—who are the backbone of the brand. The logo's design speaks to the unity between innovation and tradition, combining creativity with scientific expertise. The clean, precise curves and proportions emphasize luxury and sophistication, celebrating the delicate balance between medical care and design artistry.

Project goals

  • Increase traffic
  • Enhance user engagement
  • Improve website performance
  • Boost brand visibility
  • Optimize user experience
  • Drive conversions
  • Expand audience reach
  • Improve mobile responsiveness
  • Strengthen SEO ranking
  • Increase local search traffic

Key results / outcomes

  • 50% Growth in organic traffic
  • 30% Increase in conversion rate
  • 40% Improvement in SEO rankings
  • 25% Higher page load speed
  • 30% Increase in mobile user engagement
  • 20% Boost in local search visibility
  • 15% Growth in customer retention
  • 10% Increase in social media referrals
  • 50% Improvement in website performance
  • 100% Increase in lead generation

Our approach & process

How we understood the challenge, designed the solution, then tested and refined it.

1

Discovery & planning

Research, Strategy Development

2

Design & development

UI/UX, Coding, Prototyping

3

Testing & optimization

QA, SEO, User Testing

Selected visuals from the project.

2 items

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