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Optical Circuit

Optical Circuit delivers cutting-edge lighting solutions, blending energy efficiency with aesthetic appeal, transforming spaces from cozy homes to large-scale environments.

Client

Optical Circuit

Location

Riyadh

Industry

Retail

Year & Type

Development

Optical Circuit - Case Study by TruTed

Project overview

At Optical Circuit, we specialize in innovative lighting solutions that seamlessly blend advanced technology with outstanding design. Since our inception, we have been dedicated to transforming how spaces are illuminated, offering products that strike the perfect balance between energy efficiency and visual appeal. Our designs go beyond just lighting, enhancing the ambiance and functionality of any environment, whether it's a cozy home or a large-scale commercial space. We are committed to providing high-quality, sustainable lighting that transforms your spaces into dynamic, energy-efficient environments.

Project goals

  • Showcase innovative lighting solutions
  • Enhance the user experience with an intuitive, visually appealing website
  • Provide seamless online purchasing options for customers

Key results / outcomes

  • Launched an interactive website that highlights Optical Circuit’s unique products
  • Increased customer engagement through a smooth browsing experience
  • Established a stronger online presence in the lighting solutions market

Our approach & process

How we understood the challenge, designed the solution, then tested and refined it.

1

Discovery & planning

Research and strategy sessions to understand the client's vision and requirements for innovative lighting solutions. Planning involved identifying the target audience and aligning the website's functionality with the brand's energy-efficient and aesthetic principles.

2

Design & development

Designing and developing an engaging website that showcases Optical Circuit’s products, focusing on energy efficiency and aesthetics. The website is built with an intuitive interface to help users explore and purchase lighting solutions effectively.

3

Testing & optimization

Optimizing the website for high performance, ensuring a seamless browsing and purchasing experience. Continuous testing was performed to ensure accessibility, speed, and responsiveness across various devices.

Selected visuals from the project.

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