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دراسة حالة

The Incredible Oat - Mobile App

DTC mobile commerce app for a Jordanian healthy snack brand, enabling seamless ordering, repeat purchases, and stronger engagement with health-conscious customers across Jordan.

زيارة المشروع ↗ Mobile App
The Incredible Oat - Mobile App logo

نظرة عامة

The Incredible Oat is a Jordanian consumer brand focused on making healthy eating easy, convenient, and enjoyable through oat-based snacks such as protein bars and energy bars. The project aimed to build a direct-to-consumer brand supported by a dedicated mobile app that strengthens customer relationships and simplifies the buying experience. By combining a strong local brand identity with a smooth digital purchasing journey, the platform supports customer acquisition, repeat orders, and wider awareness within Jordan’s health and fitness community.
صورة معرض المشروع

آلية التنفيذ

كيف بنينا التجربة

1

الاستكشاف والتخطيط

We defined the target segments—health-conscious consumers, fitness audiences, and busy professionals—and mapped the purchasing journey from product discovery to checkout and repeat buying. Planning focused on building a mobile-first DTC channel that supports scalable growth, loyalty, and brand recall. Success metrics were aligned with business goals including active purchasers, repeat purchase rate, and recognition in key cities.

2

التصميم والتطوير

The app experience was designed to be fast and intuitive, with clear product presentation and a frictionless ordering flow to encourage conversion and reordering. Development prioritized a reliable mobile commerce foundation that supports ongoing customer engagement and repeat purchases. The overall experience was aligned with the brand’s promise: convenient nutrition, delivered through a seamless digital journey.

3

الاختبار والتحسين

Testing focused on purchase flow stability, performance, and user experience quality to reduce drop-offs during ordering. Optimization efforts targeted smoother navigation, faster interactions, and a dependable checkout experience to support customer trust and loyalty. Product discovery and reordering behavior were validated to reinforce repeat purchase objectives.

صورة معرض المشروع
صورة معرض المشروع
صورة معرض المشروع
صورة معرض المشروع

أهداف المشروع

  • Establish “The Incredible Oat” as a leading trusted Jordanian oat-snack brand
  • Drive direct sales and repeat purchases through the mobile app
  • Increase market awareness within Jordan’s health & fitness community and busy professionals

النتائج

  • Acquired 5,000 active purchasing app users within the first year
  • Reached 70% brand recall among target audiences in Amman and Irbid within 12 months
  • Achieved a 30% repeat purchase rate within 90 days of first order

العرض البصري

نماذج المشروع

https://apps.apple.com/us/app/incredible-oat/id6737563308
لقطة شاشة كاملة للمشروع

ملخص سريع

العميل

The Incredible Oat

الموقع

Jordan

القطاع

Food & Beverage

النوع

Development

البداية

Nov 2024

النهاية

Jan 2025

الخدمات

  • Product Discovery & Requirements Definition
  • UX/UI Design for DTC Mobile Commerce
  • Mobile App Development (iOS & Android)
  • Product Catalog & Ordering Experience
  • Conversion-Focused Checkout Flow
  • Customer Engagement & Retention Support (reorder-ready UX)
  • QA Testing & Performance Optimization

جاهز للخطوة التالية؟

لنُطلق مشروعك القادم

إذا كنت تبحث عن تجربة رقمية بمستوى تنفيذي، وهوية قوية، وتنفيذ نظيف، فنحن جاهزون للدخول مباشرة في مرحلة الاكتشاف.

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