Orient House - دار الشرق

A construction and development company that bridges Middle Eastern heritage with modern architectural innovation.

Client

Orient House

Location

UAE

Industry

Construction Company

Year & Type

2025 Development

Orient House - دار الشرق - Case Study by TruTed

Project overview

Orient House (دار الشرق) is a construction and development company dedicated to crafting modern spaces inspired by the rich heritage of the Middle East.With deep roots in quality, precision, and trust, the company delivers architectural and infrastructural projects that seamlessly merge contemporary engineering with timeless design.From residential developments to commercial landmarks, every project by Orient House stands as a symbol of craftsmanship, sustainability, and vision building environments that enhance human comfort and contribute to the future of urban living

Project goals

  • Position OHDC as a leading construction and development partner in Abu Dhabi and the wider UAE
  • Showcase OHDC’s track record of landmark projects across key sectors (residential, education, commercial, civic, infrastructure)
  • Make it easy for consultants and clients to understand OHDC’s services and company values in one place
  • Provide a professional, bilingual, mobile-friendly website that supports tendering and business development activities

Key results / outcomes

  • 40% increase in qualified website traffic from UAE-based B2B and government visitors within 12 months
  • Significant growth in visits to the Services and Projects sections compared to the previous site
  • Increase in project-detail page views per session, indicating better engagement with OHDC’s portfolio
  • Steady stream of new business and tender enquiries submitted through the website contact channels each month

Our approach & process

How we understood the challenge, designed the solution, then tested and refined it.

1

Discovery & planning

For Orient House for Development & Construction (OHDC), we began by mapping how a large Abu Dhabi–based construction and development company presents its experience to government entities, developers and consultants. We reviewed the company’s history, scale and project types—towers, residential complexes, villas, warehouses and public buildings—to understand what decision-makers care about most: proven delivery, safety and long-term reliability. From there we defined a clear site architecture around Home, About, Services, Projects and Contact, with the goal of letting visitors quickly see who OHDC is, what sectors they operate in and what landmark projects they’ve delivered. We aligned page content with OHDC’s core values—integrity, quality and commitment—to ensure that every section supports the brand’s reputation in Abu Dhabi and across the wider UAE.

2

Design & development

The website experience was designed as a modern corporate platform that feels serious enough for large-scale tenders but still visually engaging. The home page hero highlights OHDC’s positioning as a trusted construction and development partner, supported by concise copy, a strong skyline/architecture visual and a primary call-to-action leading into services and projects. The About page focuses on the company’s story, leadership and values, while Services breaks down key capabilities such as general contracting, development, infrastructure and MEP in a structured, easy-to-scan layout. The Projects section was built as a visual grid with filters by sector (residential, education, commercial, civic, infrastructure, etc.), allowing visitors to explore key references and understand the scale and diversity of OHDC’s portfolio. The interface is bilingual and responsive so stakeholders can browse comfortably on desktop, tablet or mobile.

3

Testing & optimization

Before launch, we carried out full QA across desktop and mobile to ensure smooth navigation between About, Services and Projects, and to verify that filters, project detail pages and contact forms all behave correctly. We optimized imagery for fast loading despite the use of large project photos and architectural renders, and fine-tuned headings, meta tags and internal links to strengthen OHDC’s visibility for branded and sector-related searches in the UAE construction market. We also validated that each project page clearly surfaces the project name, location, sector and high-level scope so that consultants and procurement teams can quickly evaluate OHDC’s experience and short-list the company for upcoming tenders.

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