Case Study

Akhras

A personal brand website for Akhras, showcasing his artist profile, music identity, audience reach, live performances, collaborations, and booking contact pathways.

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Project Overview

Akhras is a Jordanian singer, songwriter, and composer known for his Shami pop sound, emotional storytelling, and independent music identity. The website presents his artist profile, sound identity, music highlights, audience reach, live performance experience, recognition, collaborations, and management contact information. The platform highlights major milestones such as “Skaba,” “Harb,” “Deyman Heik,” Jerash Festival, Billboard Arabia recognition, Red Bull performances, MDLBEAST appearances, and strong streaming and social performance across YouTube, Spotify, Anghami, and TikTok. The website was built as a polished artist profile and professional booking hub, helping brands, agencies, event organizers, media partners, and fans understand Akhras’s musical identity, regional influence, audience analytics, stage presence, and collaboration potential.

Our Process

How we built the experience

Discovery & Planning

We studied Akhras’s artist identity, music catalogue, Shami pop positioning, audience analytics, live performance history, brand collaborations, recognition, and booking goals to define a focused website structure. The planning phase centered on creating a clear journey for fans, brands, agencies, event organizers, and media partners.

Design & Development

We designed and developed a modern artist portfolio website with a bold, emotional, and music-focused visual direction. The website includes structured sections for biography, sound identity, music highlights, audience reach, live performances, recognition, collaborations, and booking contact. Development focused on responsive layouts, strong visual hierarchy, smooth browsing, media-rich presentation, and a polished mobile-first experience.

Testing & Optimization

We tested the website across desktop and mobile devices to ensure responsive layouts, readable content, smooth navigation, clear music presentation, and reliable booking contact access. Optimization focused on loading performance, image presentation, mobile usability, SEO structure, and making the website easy for brands, agencies, and event organizers to browse quickly.

Project Goals

Present Akhras as a professional artist
Showcase his Shami pop music identity
Highlight key music releases and milestones
Present audience analytics clearly
Support booking and collaboration enquiries
Showcase live performance credibility
Highlight brand partnership potential
Create a polished mobile-first experience
Strengthen his digital identity outside social media
Build a scalable website for future updates

Key Results

Launched a modern artist portfolio website
Created a professional digital profile for Akhras
Organized music highlights clearly
Presented audience reach in a structured format
Improved access for booking enquiries
Connected live performances with website credibility
Highlighted collaboration opportunities
Enhanced mobile browsing experience
Strengthened artist brand visibility
Delivered a scalable structure for future updates

Quick Snapshot

Client

DMS

Location

Dubai, UAE

Industry

Entertainment

Type

Development

Start

Apr 2026

End

Apr 2026

Services

Personal Brand Website Design
Artist Portfolio Development
Frontend Development
Responsive Web Development
UI/UX Design
Content Architecture
Music Highlights Presentation
Audience Analytics Presentation
Booking Contact Setup
SEO Structure

Technologies & Tools

The core stack and tools that power this project.

Angular Front-End

Tailwind CSS Front-End

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