Alshrouf-Kitchens
Al‑Shrouf Kitchens is a premier kitchen, furniture, and interior solutions company in Amman, Jordan — specializing in custom kitchens, built‑in closets, furniture pieces, accessories, and more.
Client
Alshrouf-Kitchens
Location
Marka, Amman/Jordan
Industry
Kitchen furniture store
Year & Type
2018 • Development
Project overview
Founded in 1995 in Amman, Jordan, Al‑Shrouf Kitchens has grown into a leading provider of interior carpentry and design, combining expert engineering with high‑quality materials, including Spanish wood imports and premium finishes. The company operates multiple showrooms and a specialized factory, serving residential and commercial clients. Their offerings include modern and classic kitchens, built‑in closets, furniture collections, home accessories, and full decoration services — all designed with precision and personalized support from concept through completion.
Project goals
- Showcase Al‑Shrouf Kitchens’ portfolio professionally
- Improve online presence and brand credibility
- Highlight key services and product categories
- Provide easy contact access for multiple branches
- Support future digital marketing efforts
Key results / outcomes
- Successfully launched a fully functional business website with clear navigation for kitchen and interior product categories
- Contact information for multiple locations is now easily accessible
- Website branding enhanced compared to its prior state
- Optimized experience for mobile and desktop devices
Our approach & process
How we understood the challenge, designed the solution, then tested and refined it.
1
Discovery & planning
We audited the client industry and competitors, identified the target audience for cabinetry, kitchens, and interiors, and mapped out key products, including modern kitchens, classic kitchens, furniture, closets, and accessories. We then defined the site structure and content hierarchy.
2
Design & development
We created a modern, responsive UI aligned with the brand's vision and developed the site navigation, covering categories like kitchens, furniture, built‑in closets, and accessories. We also integrated multiple branch contact locations and ensured the layout was optimized for both mobile and desktop devices.
3
Testing & optimization
We performed cross‑device and cross‑browser QA, ensuring responsive formatting across screen sizes. On‑page SEO basics such as titles, meta descriptions, and strategic keywords were implemented. We also conducted performance and accessibility checks to ensure the website runs smoothly.
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