Case Study

Alshrouf-Kitchens

Al‑Shrouf Kitchens is a premier kitchen, furniture, and interior solutions company in Amman, Jordan — specializing in custom kitchens, built‑in closets, furniture pieces, accessories, and more.

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Project Overview

Founded in 1995 in Amman, Jordan, Al‑Shrouf Kitchens has grown into a leading provider of interior carpentry and design, combining expert engineering with high‑quality materials, including Spanish wood imports and premium finishes. The company operates multiple showrooms and a specialized factory, serving residential and commercial clients. Their offerings include modern and classic kitchens, built‑in closets, furniture collections, home accessories, and full decoration services — all designed with precision and personalized support from concept through completion.

Our Process

How we built the experience

Discovery & Planning

We audited the client industry and competitors, identified the target audience for cabinetry, kitchens, and interiors, and mapped out key products, including modern kitchens, classic kitchens, furniture, closets, and accessories. We then defined the site structure and content hierarchy.

Design & Development

We created a modern, responsive UI aligned with the brand's vision and developed the site navigation, covering categories like kitchens, furniture, built‑in closets, and accessories. We also integrated multiple branch contact locations and ensured the layout was optimized for both mobile and desktop devices.

Testing & Optimization

We performed cross‑device and cross‑browser QA, ensuring responsive formatting across screen sizes. On‑page SEO basics such as titles, meta descriptions, and strategic keywords were implemented. We also conducted performance and accessibility checks to ensure the website runs smoothly.

Project Goals

Showcase Al‑Shrouf Kitchens’ portfolio professionally
Improve online presence and brand credibility
Highlight key services and product categories
Provide easy contact access for multiple branches
Support future digital marketing efforts

Key Results

Successfully launched a fully functional business website with clear navigation for kitchen and interior product categories
Contact information for multiple locations is now easily accessible
Website branding enhanced compared to its prior state
Optimized experience for mobile and desktop devices

Visual Showcase

Project Snapshot

https://alshrouf-kitchens.com/

Quick Snapshot

Client

Alshrouf-Kitchens

Location

Marka, Amman/Jordan

Industry

Kitchen furniture store

Type

Development

Start

Mar 2018

End

Apr 2018

Services

Website planning and strategy
UI/UX design
Front‑end development
Content structuring
Responsive design implementation
SEO optimization
Quality assurance testing
Deployment and launch support

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